The November issue of Fast Company titles its article about Costco CEO Jim Sinegal “Thinking Outside the Big Box.”   According to Wikipedia,  the catchphrase “thinking outside the box” refers to thinking “differently, unconventionally, from a new perspective” (http://en.wikipedia.org/wiki/Outside_the_box).  I’m wondering- what, exactly, are these boxes and where do they come from?  Sure, we can all […]